b'2024 Premium$ 27,550,364 total assets $12,300,000Long Lake Insurance to acquire markets that allow us to write risks previously inaccessible five years ago. Our advisors now have even more capability to not only enrich their professional experience and service offerings, but also to collaborate with our sister companies in PIC and Athabasca In 2024, Long Lake Insurance focused on enhancing its core businessDevelopment, and many commercial businesses across all of the values and reinforcing its organizational foundation. This strategicwestern provinces.decision followed our 2023 initiative to step back, assess ourWe proudly maintain a policy retention rate of 94%, a figure structure, and plan for sustainable success. We have embarked on athat stands above the industry average and attests to our teams comprehensive five-year strategic plan to ensure a solid path forward,dedication to building exceptional client relationships and fostering guiding us towards 2029 with confidence. a positive team culture.I am pleased to report the successful grand re-opening of ourI extend sincere gratitude to PIC & ABD for their unwavering support, Lanigan branch, which was warmly received and well-attendedguidance, and belief in the LLI team and myself. Their contribution by the community. The much-needed renovations were officiallyexemplifies our shared ethos: as a team we are stronger.Our revealed, and this event underscored our commitment to communitygovernance is strong and this past year has been transformative, engagement and local presence within all the communities andsetting the stage for future achievements and continued success.surrounding areas that we are located in. Our investment in the Applied Epic Broker Management software in 2023 significantly boosted our operational efficiency and automation throughout the year. This advancement ensures we are providing exceptional client service and meeting the demands of todays ever changing digital landscape.The Commercial Center of Excellence has excelled in surpassing itsSCOTT FRIZZELL2024 goal, achieving over $1.3M in premium by the third quarter. This success has been made possible by scaling the business, enabling us Fun Fact:44 FULL/PART TIME TEAM MEMBERS - 4% OF WHICH ARE MEN24 PIC GROUP 2024 ANNUAL PROFILE'