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6 2010 Annual Report As we near the end of 2010 we can definitely say that Kipp Zonen has managed a real breakthrough in the solar energy market. 2010 is becoming the most successful year for the company since focussing on solar radiation measurement technologies. The growth exceeds 15 in total mainly supported by the solar energy market but also by the traditional markets of meteorology and agriculture. Particular instruments that were doing well are the CMP11 as stand-alone or as a part of a complete solar monitoring system based on our tracker Solys 2. Other instruments such as Brewer are doing fine as well. Kipp Zonen has decided to discontinue the exclusive worldwide marketing and sales of the Lidar and Temperature Profiler products. With the growing solar energy market and the strong markets in meteorology and agriculture Kipp Zonen wishes to use all its resources for these markets. During 2010 we have launched one important product the PQS 1 Quantum Sensor. This sensor is designed for accurate measurements of photosynthetically active radiation. This type of measurement is important for research in fields of horticulture forestry and marine biology. Mierij Meteo Nederland launched last year during the winter the new sensor set for wind speed and direction. Manufacturing started early 2010 and the first volume orders are booked. The sensors are targeted for the wind turbine market and weather stations for public safety harbours and environmental monitoring. New legislation in the European Union requires that medium and large scale manufacturing plants track on site measurements of wind. The look out for 2011 is good. We expect that the growth started in 2009 will continue next year and we expect a particularly strong year in the solar energy market. Kipp Zonen as an organisation is preparing itself through strategic planning to be able to grow with the market by planning for new products adapting to the new market requirements and introducing modern communication marketing and distribution tools. Ben Dieterink